From my experience in the IT industry mainly being involved in on-line and web related projects and initiatives I have found that there is three cornerstones that has to be taken into consideration and attended to, to be able to achieve a permanent effect of the time and money invested.
Human behaviour - any user interacting on-line needs to have their goal with the interaction fulfilled. If not they will go someplace where it will be. The only way ensure that the goal is reached is to know the behavior and expectations of the target group of the on-line asset.
Technology - is a key component of any on-line asset. There are different layers and aspects of technology involved serving different purposes. The aspects are not seldom in conflict with each other. A successful on-line initiative needs a balance between the different dimensions.
Leadership - is important in any context. In a on-line activity there is a wide spectrum of personalities, cultures and skill sets involved. Everything from the executive sponsor that might not fully understand the details of online but do understand that it is important, to the tech geek who might not be very social but writes wonderful code. They all have to be treated different to feel confident that their goals are reached and that they are part of the team.
Please do not hesitate to contact me if you need to change the way your organisation uses on-line to conduct business.
Morik Online Management AB
136 75 VENDELSÖ
136 75 VENDELSÖ
+46 708 19 53 77